So Yahoo and Google are finally closing the deal(soon) to start running Google’s Ads on Yahoo’s Sites. Basically they released the terms of the agreement and the Department of Justice is looking them over to make sure that there aren’t any antitrust issues. Meanwhile Microsoft is screaming to high heaven that ” the deal is anti-competitive in that it pushes two of the top three players in the Internet search advertising market together.”
I wonder who the other of the top three players weren’t in on the deal? That’s right… Microsoft. Microsoft is just unhappy because their slice of the pie just got smaller instead of bigger.
Under the agreement, Yahoo will serve up Google’s advertisements alongside its own search results. Yahoo has previously said it does not believe its open-ended deal is anti-competitive, citing it is under no obligation to run a certain number of Google’s ads, or give its competitor’s ads favorable placement on its search results pages.
- cnet
For one, being an advertiser, I feel this will help us get more bang for our buck. Google is great and all but I also like to run my ads in other locations to get more exposure to the customers I’m trying to target. So with this agreement, it just became easier for me to manage all my accounts and to deal with all the finical ends of things. Which isn’t a bad thing.
Meanwhile Microsoft still tries to buy Yahoo….
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Filed under: Internet Tagged: | Google, Internet Marketing, Microsoft, Yahoo
